Privacy Policy

Privacy Policy

This Privacy Policy describes how we collect your personal information and what we do with it when you visit the Firefly Education website. In this document, all references to Firefly Education refer to Firefly Education Pty Ltd (ABN 56 162 375 420).

At Firefly Education, we respect your right to keep your personal information private. We have procedures and policies in place to ensure that all your personal information is handled securely and in accordance with the Privacy Act 1988 (Cwth) in Australia and the EU General Data Protection Regulation 2016 in the European Union.

This Privacy Policy applies to all Firefly Education users and conforms to internet privacy standards. If you have questions or concerns regarding this statement, please contact our Privacy Officer at

Collection of information

If you use the Firefly Education website to purchase products, access online resources or participate in one of our special promotions, you may be asked to provide personal information. This information could be provided via telephone, email, mail, fax or directly through our website, and could include your name, school, address, postcode, country, phone number, email address and payment details. If we have trouble processing an order, we will use this information to contact you. We may also use this information to troubleshoot if you experience technical issues with your access. If you are only accessing online products, you will be asked to provide an email address (to create your individualised account) as well as your postcode (to provide state specific content and provide localised customer support), and country (for taxation purposes). You may choose not to provide us with information about your school.

Use of personal information

The personal information you supply helps us to process your order and provide you with a high level of customer service specific to your location. It also allows us, through mail and emails, to keep you up-to-date with new products, additional services, and special deals and promotions. If you no longer wish to receive our product information, you can opt out by unsubscribing.

Protection of personal information

The security of your personal information is important to us. When you enter credit card details on our website, we encrypt this information using Secure Sockets Layer technology (SSL). If you are using an SSL-enabled browser, such as Internet Explorer, Firefox or Safari, the confidentiality of your personal information is protected when it is transmitted over the internet. We follow accepted industry standards to protect the personal information submitted to us against theft, loss and misuse. If you have any questions about security on our website, please contact us at

Payment security

Firefly Education uses the eWAY Payment Gateway for online credit card transactions at our websites. eWAY processes online credit card transactions for thousands of Australian merchants, providing a safe and secure means of collecting payments via the internet. All online credit card transactions performed on this site using the eWAY Payment Gateway are secured payments.

  1. Payments are fully automated with an immediate response.
  2. Your complete credit card number cannot be viewed by Firefly Education or any outside party.
  3. All transactions are performed under 128-bit SSL certificate.
  4. All transaction data is encrypted for storage within eWAY’s bank-grade data centre, further protecting your credit card data.
  5. eWAY is an authorised third party processor for all major Australian banks.
  6. eWAY at no time accesses your funds; all monies are directly transferred from your credit card to the merchant account held by Firefly Education.
  7. Firefly Education cannot be held responsible for a security failure originating with eWAY.
  8. Firefly Education does not have access to card details unless a customer asks a staff member to complete an order on their behalf. In this case, the customer’s card details will be entered into the system, but the information will not be stored.
  9. eWay takes the storage of personal data seriously. For more information about eWAY and online credit card payments, please visit
Access to personal information

If your personal information changes, or you no longer require our services, you may correct, update, delete or deactivate your account by emailing us at Under the Privacy Act 1988 (Cwth) and the EU’s GDPR, you have the right to request access to your personal information held by us and request the deletion of this information. You may do this by:

Please note that transactional data will be retained for as long as required by the Australian Taxation Office.

Third parties

Firefly Education may at its discretion use reputable third parties to provide products and essential services. We may share your personal information with these third parties so they can provide that service. These third parties are prohibited from using your details for any other purpose. Which third parties we use, why we use them, and their privacy policies are listed below.

We currently use Campaign Monitor to communicate with our newsletter subscribers and product subscribers.

We currently use Vimeo and Adobe Typekit to display some content on our online products.

We currently use Google Analytics to help us understand how our online products are being used. We do this with the exclusive goal of improving our online products for our users.

Disclosure by law

We reserve the right to disclose your personal identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order or any legal process. We may also disclose your personal information if we deem that disclosure is necessary to protect our operations, or to enforce our Terms and Conditions.

External links

Links to external entities on the Firefly Education website are not covered within this policy. The statements made in this Privacy Policy only cover the domain name of

Student privacy

Licences to our digital programs can include student access. Student access to content is within a secure environment and is set up by schools (or an individual teacher/tutor) who have consented to purchase or use a free trial of the product.

Student access is set up in one of two ways dependant on the combination of programs that the school and/or individual teacher has access to:

Student access via a Class Code
A class has the option to use a Class Code if they are only using the student site for iMaths, Maths Trek, Sound Waves or Writing Time. A Class Code is a shared code for all students within a class. Schools are only required to enter a class identifier. When using a Class Code no individual student information is required.

Student access via an individual Student Login
A class will be required to use individual Student Logins if they are using English Stars, Think Mentals Digital or BitMaths. A class may choose to use individual Student Logins if they are using Maths Trek Printable Student Book Pages or Sound Waves Printable Student Book Pages.

For setting up individual Student Logins, schools are only required to enter a class identifier and student name to set up a student with access. We permit schools and parents to use pseudonyms to allow students to access and interact with our resources anonymously, and we do not require schools to disclose the identities of students.

English Stars, Think Mentals Digital and BitMaths have the facility for students to submit their own activities. Their answers and their teacher’s marking are not publicly available. Students’ answers are visible only to the teachers and administrators linked to their class for tracking and reporting purposes, to the individual student themselves during the year of their subscription, and to Firefly Education. Firefly Education may use student answers anonymously to improve the content or functionality of the program or to report on statistical trends. Data is held at a secure Australian data centre in Sydney.

There is no facility for students to communicate with each other within the program, nor is there any facility for Firefly Education to communicate directly to students.

Changes to Privacy Policy

If we decide to change our Privacy Policy for any reason, we will make those changes available on our home page and other places we deem appropriate. We reserve the right to modify this Privacy Policy at any time, so please review it frequently.